Transform Your Organization With Critical Selling

Transform your sales organization by implementing our award-winning sales program, Critical Selling®. Over the years, we have supported the efforts of thousands of sales professionals across dozens of verticals, and have developed a highly successful, repeatable, and practical process to approaching sales interactions. Critical Selling® makes selling in today's environment easier and helps sellers find success more often.

The program provides the skills, best practices and behaviors that are displayed by top performers and equips sales professionals to: 

  • Have more effective customer dialogues by capitalizing on critical moments in the sales process
  • Develop longer-lasting and more profitable customer relationships by adding value and insight
  • Convert sales opportunities faster and more often

Our Critical Selling workshops are effective because they are built upon adult learning principles and uses real world examples to illustrate key concepts, create engaging discussions to promote thought and sharing among peers, as well as activities to anchor the learning.

Who Benefits From The Critical Selling Program?

  • Sales Professionals
  • Sales Managers
  • Sales Executives
  • Sales Support Staff

How Is The Program Delivered?

Critical Selling Skills can be delivered in a number of ways, including

  • Instructor-Led Classroom
  • Instructor-Led Online
  • Train-the-Trainer Certification

Want to learn more about implementing Critical Selling? We'd love to hear from you!


Facts and Figures about Critical Selling:


On average, Janek clients receive a 620% return on their investment from the Critical Selling Skills program

1.8 Months

On average, Janek clients recoup their investment in sales training within 1.8 months


Of workshop participants state the knowledge and skills taught were critical to their success on the job